The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
IntroductionFood brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The obje...
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| Hlavní autoři: | , , , , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Frontiers Media S.A.
2024-10-01
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| Edice: | Frontiers in Nutrition |
| Témata: | |
| On-line přístup: | https://www.frontiersin.org/articles/10.3389/fnut.2024.1482009/full |
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