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Use-Based Pricing and Prepaid-Based Pricing for Service Products: Analysis of an Unlimited Prepaid Card

This paper analyses the optimal pricing strategies of two sales models for a service product: the use-based mode, in which a customer pays for each use, and the prepaid-based mode, in which a customer enjoys a service with a card that represents an up-front payment for a period of time. For the prep...

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Príomhchruthaitheoirí: Chuan Zhang, Yu-Xin Tian, Ling-Wei Fan, Yan-Qiu Li
Formáid: Artigo
Teanga:Inglês
Foilsithe / Cruthaithe: IEEE 2018-01-01
Sraith:IEEE Access
Ábhair:
Rochtain ar líne:https://ieeexplore.ieee.org/document/8481693/
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