Selecting Bloggers for Hotels via an Innovative Mixed MCDM Model

The global coronavirus disease 2019 (COVID-19) outbreak had a great impact on the tourism industry. Numerous hotels have ceased operations. Because of the increasing influence of blogs, various industries have adopted blogs as a publicity and marketing strategy. Companies utilize consumers’ trust an...

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Bibliografiske detaljer

Principais autores:	Jung-Fa Tsai, Chin-Po Wang, Kuei-Lun Chang, Yi-Chung Hu
Format:	Artigo
Sprog:	Inglês
Udgivet:	MDPI AG 2021-07-01
Serier:	Mathematics
Fag:	hotel blogger importance-performance analysis (IPA) analytic hierarchy process (AHP) technique for order preference by similarity to ideal solution (TOPSIS) stick
Online adgang:	https://www.mdpi.com/2227-7390/9/13/1555
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