Data-driven ticket pricing in football: leveraging customer perceived value for revenue optimization
Abstract Football is among the most widely followed sports globally, with professional clubs evolving into complex business entities, and within this context, match ticket pricing strategies play a crucial role in revenue optimization. This paper aims to develop and validate a data-driven framework...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
SpringerOpen
2026-03-01
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| Series: | Journal of Big Data |
| Assuntos: | |
| Acceso en liña: | https://doi.org/10.1186/s40537-026-01384-x |
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