Model of brand value creation in Brand-oriented with an emphasis on service quality
The purpose of this study is to model brand value creation in brand orientation with emphasis on service quality. The research method used in this research is exploratory mixed and qualitative-quantitative. For gathering information and analyzing data analysis, in the first phase (qualitative method...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Iran Strategic Management Society
2019-11-01
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| Serier: | مطالعات مدیریت راهبردی |
| Fag: | |
| Online adgang: | https://www.smsjournal.ir/article_99226_32fe469c0f241f4e4b9032a262c5b397.pdf |
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