Antecedents of Generation Y consumers’ perceived value of social media advertisements
This study investigates the perceived value of social media advertisements among Generation Y consumers in South Africa, focusing on the antecedents of informativeness, entertainment, irritation, and credibility. The significance of the study lies in its exploration of how these factors influence th...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Taylor & Francis Group
2025-12-01
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| Schriftenreihe: | Cogent Social Sciences |
| Schlagworte: | |
| Online-Zugang: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2450097 |
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