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Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership

Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more...

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Autore principale: Tryson Yangailo
Natura: Artigo
Lingua:Inglês
Pubblicazione: International School for Social and Business Studies 2023-12-01
Serie:International Journal of Management, Knowledge and Learning
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Accesso online:https://toknowpress.net/submission/index.php/ijmkl/article/view/139
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