Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia

This paper mainly aimed to identify the impact of critical factors of advertisement on consumer buying behaviour for skincare products. Data for this study were collected from 428 people from all around Malaysia using self-administered questionnaires. The acquired data went through an exhaustive pro...

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Detalhes bibliográficos

Principais autores:	Muhammad Tahir Jan, Ahasanul Haque, Kalthom Abdullah, Zohurul Anis, Faisal-E-Alam
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Growing Science 2019-05-01
coleção:	Management Science Letters
Assuntos:	Elements of Advertisement Buying Behaviour Skincare Products Malaysia
Acesso em linha:	http://www.growingscience.com/msl/Vol9/msl_2019_146.pdf
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