Discours commerciaux et produits alimentaires
This study deals with the commercial discourses that go along with products, allowing them to be sold on the market with attached cultural values. It is the case of a variety of food products, which are here the main focus. Commercial discourses should not be confused with marketing: marketing is do...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Francês |
| Publicat: |
L’Harmattan
2011-04-01
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| Col·lecció: | Géographie et Cultures |
| Matèries: | |
| Accés en línia: | https://journals.openedition.org/gc/908 |
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