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PERCEPTION OF MANAGEMENT INNOVATION AS A KEY FACTOR IN ACHIEVING COMPETITIVE ADVANTAGE IN COMPANIES IN BOSNIA AND HERZEGOVINA

Every company strives to achieve competitive advantage, which is why managers constantly seek new ways of reaching that goal. One of the best ways to gain competitive advantage is through innovation. In theory, innovation can be classified in numerous ways. Some of them include management innovatio...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Mirela Kljajić-Dervić, Željko Mateljak, Ema Burić
Format: Artigo
Sprache:Inglês
Veröffentlicht: Faculty of Economics, University of Tuzla 2022-11-01
Schriftenreihe:Economic Review
Schlagworte:
management innovation
competitive advantage
Bosnia and Herzegovina
Online-Zugang:https://www.er.ef.untz.ba/index.php/er/article/view/38
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