The role of influencers and opinion formers marketing on creative brand communication
The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Vilnius Gediminas Technical University
2023-06-01
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| Schriftenreihe: | Creativity Studies |
| Schlagworte: | |
| Online-Zugang: | https://journals.vilniustech.lt/index.php/CS/article/view/15722 |
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