Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek
The corporate world has level changes very quickly. It is no wonder that the producers are vying to sell their products in order to quickly sell at the market. Frequently used media channels are through advertising. One of the kind advertising are television commercials. The making of television adv...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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Universitas Proklamasi 45 Yogyakarta
2013-06-01
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| Colección: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
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| Acceso en línea: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/277 |
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