Research on the Internationalization Models and Strategies of Chinese Novel Tea Beverage Brands

This study adopted case analysis and comparative research methods, incorporating the eclectic theory of international production (OLI framework) to systematically explore the internationalization paths and realization mechanisms of Chinese novel tea beverage brands. Four representative brands includ...

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Autor principal:	HONG Qingyu, PENG Kang, LIN Mengxing, CHEN Fuqiao, JIANG Renhua
Formato:	Artigo
Idioma:	Chinês
Publicado em:	Editorial Office, Journal of Tea Science 2026-04-01
coleção:	Chaye kexue
Assuntos:	novel tea beverage|brand internationalization|oli framework|localization strategy|global supply chain
Acesso em linha:	https://www.tea-science.com/fileup/1000-369X/PDF/1000-369X-2026-46-2-369.pdf
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