Investigating tourism experiences and attention allocation of outbound tourists through the lens of the two-factor theory: A grounded theory analysis of Chinese tourists' travelogues in Malaysia
A top-notch travel experience is vital for boosting a destination's competitiveness. Outbound travel notes of online travel agency capture tourists' experiences and emotions during their journeys, providing valuable insights for understanding tourist consumption behavior and improving tourism servic...
Uloženo v:
| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Elsevier
2023-07-01
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| Edice: | Heliyon |
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| On-line přístup: | http://www.sciencedirect.com/science/article/pii/S2405844023051046 |
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