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Investigating tourism experiences and attention allocation of outbound tourists through the lens of the two-factor theory: A grounded theory analysis of Chinese tourists' travelogues in Malaysia

A top-notch travel experience is vital for boosting a destination's competitiveness. Outbound travel notes of online travel agency capture tourists' experiences and emotions during their journeys, providing valuable insights for understanding tourist consumption behavior and improving tourism servic...

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Hlavní autoři: Xu Li, Weijuan Cui, Wei Ming Chee
Médium: Artigo
Jazyk:Inglês
Vydáno: Elsevier 2023-07-01
Edice:Heliyon
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On-line přístup:http://www.sciencedirect.com/science/article/pii/S2405844023051046
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