Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment
Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s pote...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University College Cork
2024-07-01
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| Col·lecció: | Alphaville: Journal of Film and Screen Media |
| Matèries: | |
| Accés en línia: | https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.html |
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