Analysis of Consumers' Perception on Purchase Decisions of Takeaway Coffee Drinks in Yogyakarta
This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee. The research analyzed variables that most influence purchase decisions of coffee drink takeaway in Yogyakarta and the effect of each independent va...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas Gadjah Mada
2023-06-01
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| Schriftenreihe: | Agritech |
| Schlagworte: | |
| Online-Zugang: | https://jurnal.ugm.ac.id/agritech/article/view/55875 |
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