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Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic

As a result of globalization and other factors, periodic shocks to economic activity have become more frequent in recent years. How these periods of economic uncertainty affect different business sectors and industries has become an important emerging area of research activity. Sensory experiences a...

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Principais autores: Jong Min Kim, Keeyeon Ki-cheon Park, Rob Kim Marjerison
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2024-06-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
online reviews
sensory marketing
multisensory marketing
online booking
hotel booking
Herzberg
Online adgang:https://www.mdpi.com/0718-1876/19/2/73
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