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The Usage of Mobile Applications in Food and Beverage Facilities: An Example of Foursquare

Foursquare application developed in 2010 in the USA, is one of the most popular locationbased check-in tools used today. Commonly used by food and beverage facilities and their customers, Foursquare app helps enterprises reach potential customers by providing real time communication with current cus...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Aydan BEKAR, Çetin ÖZÇETİN
Format: Artigo
Sprache:Inglês
Veröffentlicht: Gaziantep University 2015-12-01
Schriftenreihe:Gaziantep Üniversitesi Sosyal Bilimler Dergisi
Schlagworte:
Mobil uygulama
Foursquare
sosyal ağ
yiyecek içecek işletmesi
tüketici
Mobile application
social network
food and beverage facilities
consumer
Online-Zugang:http://dergipark.gov.tr/jss/issue/24223/256766?publisher=gantep
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