Formal and strategic trends in corporate visual identity: a comparative analysis of the corporate logos of organizations listed in the best global brands ranking and the Ibex 35
The corporate logo is a central strategic element in the construction of corporate visual identity. This article analyses and compares the formal and strategic characteristics of the corporate logos of organisations listed in Interbrand's Best Global Brands ranking and the Spanish stock market index...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Frontiers Media S.A.
2026-07-01
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| Reeks: | Frontiers in Communication |
| Onderwerpen: | |
| Online toegang: | https://www.frontiersin.org/articles/10.3389/fcomm.2026.1875332/full |
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