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VISUAL IMAGE IN OUTDOOR ADVERTISING AS A WAY OF REACHING A POTENTIAL CUSTOMER

As rightly noticed Albert Einstein: “the words written and spoken, language at all, seems to be irrelevant in the mechanism of my thought processes. That's images, more or less clear, appearing and connecting with each other on every request, are essential elements of thinking. " The image is a way...

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Detalhes bibliográficos
Autor principal: Kamila PESZKO
Formato: Artigo
Idioma:Inglês
Publicado em: Publishing House of Rzeszow University of Technology 2016-06-01
coleção:Modern Management Review
Assuntos:
Acesso em linha:http://doi.prz.edu.pl/pl/pdf/zim/220
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