Le Storytelling : cercle de la narration au service de l’ethos du leader
As a researcher in Communication Studies, my perspective is to analyze candidates’ speeches during presidential elections through the art of telling narratives or storytelling (Marti and Pélissier, 2012). I wonder about the reason for using stories, but also the manner of telling them. During campai...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Francês |
| Publicado em: |
Société Française de Sciences de l’Information et de la Communication (SFSIC)
2015-09-01
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| coleção: | Revue Française des Sciences de l’Information et de la Communication |
| Assuntos: | |
| Acesso em linha: | https://journals.openedition.org/rfsic/1627 |
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