Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the researc...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Taylor & Francis Group
2024-12-01
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| Reeks: | Cogent Business & Management |
| Onderwerpen: | |
| Online toegang: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2376773 |
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