Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode.
Investigating novel collaboration modes is imperative for enhancing the cooperative ties between brand retailers and anchors as live streaming commerce moves progressively towards standardization. In this paper, we study a live streaming commerce supply chain system composed of a brand retailer and...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Public Library of Science (PLoS)
2024-01-01
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| 叢編: | PLoS ONE |
| 在線閱讀: | https://doi.org/10.1371/journal.pone.0309371 |
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