The expertise of financial influencers and strategies of calibration towards monetisation
In this article, we examine the emerging phenomenon of financial influencers, or “finfluencers”, in the context of platformised personal finance and influencer monetisation strategies. As retail trading platforms have democratised access to financial markets, influencers on digital media platforms h...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Sciendo
2025-05-01
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| Series: | Nordic Journal of Media Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/njms-2025-0003 |
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