Unveiling the attitudinal factors: an integration of TPB and SCT in understanding investor intention towards equity investments
Abstract The growth of financial markets has facilitated individuals to invest in a wide range of securities and financial assets. As a result, behavioral finance has provided insight into traits and psychological factors that influence investors’ intentions and decisions. This paper investigates th...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer Nature
2025-09-01
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| Col·lecció: | Humanities & Social Sciences Communications |
| Accés en línia: | https://doi.org/10.1057/s41599-025-05478-4 |
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