User Behavior Sequence Mining via Graph Neural Networks for Customer Lifetime Value Prediction and Precision Marketing Strategy Formulation
Customer Lifetime Value (CLV) prediction is a core task in retail and e-commerce, enabling enterprises to optimize resource allocation and formulate precision marketing strategies. Traditional CLV prediction methods rely heavily on manual feature engineering and fail to fully capture the sequential...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Tamkang University Press
2026-03-01
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| Seri Bilgileri: | Journal of Applied Science and Engineering |
| Konular: | |
| Online Erişim: | http://jase.tku.edu.tw/articles/jase-202608-31-058 |
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