The Effect of CRM and Price Perception on Loyalty with Satisfaction as a Mediation Variable (A Study on Deposit Customers of PT. BPR BKK Blora (Perseroda)
Customer loyalty is one of the foundations for assessing bank performance; loyal customers reflect loyalty to continue using bank products and services. In order to achieve customer loyalty, it is necessary to analyze several things, including customer relationship management, price perception, and...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| Serier: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Fag: | |
| Online adgang: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/8249 |
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