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The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets

Visual comfort has a critical effect that significantly influences public appreciation of urban environments. Although colour is an integral part of billboard design, little empirical evidence exists to support some of the popularly held ideas about the effects of colour on task performance and huma...

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Principais autores: Mastura Adam, Ammar Al-Sharaa, Norafida Ab Ghafar, Riyadh Mundher, Shamsul Abu Bakar, Ameer Alhasan
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2022-12-01
Serier:ISPRS International Journal of Geo-Information
Fag:
outdoor advertisement
colour content
urban landscape
urban street
visual comfort
visual pollution
Online adgang:https://www.mdpi.com/2220-9964/11/12/630
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