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VAREJO: COMPETITIVIDADE E INOVAÇÃO

An introduction to the Fórum de Varejo (Retail Forum) including a reflection about the challenges involving competitiveness and innovation in the field, followed by the articles comprised in the forum, which were presented in the 8º Congresso Latino-Americano de Varejo (8th Latin American Retail Con...

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Bibliographic Details
Main Authors: Delane Botelho, Leandro Angotti Guissoni
Format: Artigo
Language:Inglês
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2016-11-01
Series:RAE: Revista de Administração de Empresas
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/varejo_competitividade_e_inovacao.pdf
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