Design and packaging: An important factor in consumer behavior when buying juices
The primary purpose of this research is to investigate the consumers’ implicit taste associations (sweetness. freshness, and naturalness) towards the color of product packaging in the context of the non-alcoholic beverage product category – orange juice. Moreover, the current research aims to asses...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Institute of Economic Sciences
2021-12-01
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| Serier: | Economic Analysis |
| Online adgang: | https://library.ien.bg.ac.rs/index.php/ea/article/view/1410 |
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