The influence of personality traits and basic values on the acceptance of the advertising messages of female consumers
The investigation of the influence of personality traits and basic values on cceptance of advertising messages, was conducted on the two-phased, random sample of 1878 women aged between 18 and 60 years. Block of indepenent variables consisted of six personality traits varables ( Big five and Cattel'...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2013-01-01
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| coleção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711301005M.pdf |
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