The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty: A Literature Review
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of various factors related to the perception of value, service qu...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Sprint Investify
2017-12-01
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| Edice: | Expert Journal of Marketing |
| Témata: | |
| On-line přístup: | http://marketing.expertjournals.com/23446773-509/ |
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