Predicting Consumer Personalities from What They Say

This study mapped personality based on the newly proposed extraction method from consumers’ textual data and revealed the relevance (attention) and polarity (affection) of words associated with a specific personality trait. Furthermore, we illustrate how unique words are used to predict a consumer’s...

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Detalles Bibliográficos

Principais autores:	Hsiu-Yuan Tsao, Ching-Chang Lin, Hui-Yi Lo, Ruei-Shan Lu
Formato:	Artigo
Idioma:	Inglês
Publicado:	MDPI AG 2023-05-01
Series:	Applied Sciences
Assuntos:	personality traits sentiment analysis text analytics machine learning MBTI
Acceso en liña:	https://www.mdpi.com/2076-3417/13/10/6148
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