The Influence of Social Media Communication, Product Quality, and Promotion on Purchase Intention
Abstract: In the last 10 years, Indonesia's beauty and personal care industry grew around 12%, with a market value of 33 trillion Rupiah in 2016. The business in Indonesia is predicted to experience the largest growth compared to other countries in Southeast Asia. This raises interest in analy...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-12-01
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| Serie: | Almana: Jurnal Manajemen dan Bisnis |
| Soggetti: | |
| Accesso online: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1935 |
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