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Sales Management in Green Finance: Investment Efficiency and Business Innovation in Financial Institutions

This study explores the dynamics of sales management within the context of green finance, focusing on the efficiency of investments and the role of business innovation in advancing sustainability goals. Through a detailed analysis of the European green bond market, the paper identifies the financ...

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Principais autores: Mădălina Vrabie, Andrei Zegrean, Cecilia Ciocîrlan
Formato: Artigo
Idioma:Inglês
Publicado em: Editura ASE 2024-12-01
coleção:Revista de Management Comparat International
Assuntos:
management
green financial
credit institutions
business innovation
investment efficiency
Acesso em linha:https://www.rmci.ase.ro/no25vol5/15.pdf
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