Sustainable Innovation in the Hospitality Industry: Investigating the Role of diffusion of Innovation, Environmental Pressures, Green Marketing and Resource Commitment
the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Allameh Tabataba'i University Press
2020-12-01
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| coleção: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Assuntos: | |
| Acesso em linha: | https://tms.atu.ac.ir/article_12116_16e49d0151a5889714c4f3c241c37d09.pdf |
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