From greenwashing to green trust: Understanding the consumer behavior in the fashion industry
The increasing environmental impact of the fashion industry has underscored the urgent need for sustainable business practices. However, consumer preferences remain heavily skewed toward fast fashion, posing a significant challenge to green consumption. This study examines the key determinants influ...
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| Автори: | , , , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Elsevier
2026-07-01
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| Серія: | Acta Psychologica |
| Предмети: | |
| Онлайн доступ: | http://www.sciencedirect.com/science/article/pii/S0001691826006517 |
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