The areas of social media marketing adoption and its impact on the performance of small and medium-sized enterprises (SME)

AbstractWith the rise of the internet and its potential for global connectivity, small and medium-sized enterprises increasingly utilize digital marketing approaches, most notably social media marketing. This paper is a literature review that examines the influence of multiple factors such as compan...

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Autors principals:	fatemeh masoomi, hassan biabani, maliheh syavooshi
Format:	Artigo
Idioma:	Persa
Publicat:	Allameh Tabataba'i University Press 2023-10-01
Col·lecció:	مطالعات رسانه‌های نوین
Matèries:	a doption of technology performance small and medium enterprises social media marketing
Accés en línia:	https://nms.atu.ac.ir/article_17125_d5fc4eaedd09d6990eb39e30d9cd2530.pdf
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