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“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?

Consumers having a strong unhealthy = tasty (UT) belief are less likely to choose healthy food even though they recognize its health benefits, because they assume healthy food to be unpalatable. The aim of this study was to profile consumers according to their UT belief and specify the strength of t...

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Principais autores: Maija Paakki, Maija Kantola, Terhi Junkkari, Leena Arjanne, Harri Luomala, Anu Hopia
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2022-10-01
Serier:Foods
Fag:
unhealthy = tasty (UT) belief
food expectations
tastiness
healthiness
food-related emotions
guilt
Online adgang:https://www.mdpi.com/2304-8158/11/19/3139
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