Subjective norms and entrepreneurial intention: A moderated-serial mediation model

PURPOSE: This study aims to clarify the effect mechanism of subjective norms on entrepreneurial intention. The results of how subjective norms contribute to forming start-up intention are inconsistent and unclear, which is notable in previous research. By integrating the theory of planned behavior a...

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Главные авторы:	Van Hieu Pham, Thi Kim Chi Nguyen, Thi Bich Lien Nguyen, Thi Thanh Thuy Tran, Thi Viet Nga Nguyen
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Cognitione Foundation for the Dissemination of Knowledge and Science 2023-01-01
Серии:	Journal of Entrepreneurship, Management and Innovation
Предметы:	subjective norm entrepreneurial self-efficacy attitude toward entrepreneurship entrepreneurial intention entrepreneurial education, the theory of planned behavior the theory of self-efficacy moderated-serial mediation model
Online-ссылка:	https://jemi.edu.pl/uploadedFiles/file/all-issues/vol19/issue1/JEMI_Vol19_Issue1_2023_Article4.pdf
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