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Data Streaming Pipeline Model Using DBSTREAM-Based Online Machine Learning for E-Commerce User Segmentation

The rapid development of information technology has driven major transformations in the digital business sector, particularly e-commerce. Consumers who shop at e-commerce sites generally have different characteristics, behaviors, and needs. Analyzing the behavior of each consumer is difficult to do...

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Bibliografische Detailangaben
Hauptverfasser: Muhammad Adin Musababa, Muhammad Fachrie
Format: Artigo
Sprache:Inglês
Veröffentlicht: Politeknik Negeri Batam 2025-12-01
Schriftenreihe:Journal of Applied Informatics and Computing
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Online-Zugang:https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/11522
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