The market for non-alcoholic wine in Germany – Structural analysis and implications for competitive strategies
Non-alcoholic wines have become increasingly important in recent years in Germany. A constant stream of new market players and products is evidence of a dynamic market development and for the creation of a new branch in the highly competitive wine sector. Thus, the central aim of this article is to...
Guardat en:
| Autors principals: | , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Firenze University Press
2024-07-01
|
| Col·lecció: | Wine Economics and Policy |
| Matèries: | |
| Accés en línia: | https://oaj.fupress.net/index.php/wep/article/view/15454 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|