Popularity on Facebook During Election Campaigns: An Analysis of Issues and Emotions in Parties’ Online Communication

Successful communication strategies on social media are of great concern for parties’ election campaigns. Research increasingly focuses on identifying which factors promote popularity cues (e.g., Likes or Shares) as indicators of success. However, existing studies have neglected the role of issues i...

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Библиографические подробности

Главные авторы:	Sina Blassnig, Linards Udris, Anna Staender, Daniel Vogler
Формат:	Artigo
Язык:	Inglês
Опубликовано:	USC Annenberg Press 2021-10-01
Серии:	International Journal of Communication
Предметы:	social media political communication popularity cues political parties elections
Online-ссылка:	https://ijoc.org/index.php/ijoc/article/view/17040
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