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Design of Prediction Model using Data Mining for Segmentation and Classification Customer Churn in E-Commerce Mall in Mall

The classification of churn is driven by the potential risks e-commerce companies face, such as losing customers who discontinue their service usage or churn. Marketing specialists have shifted their efforts from acquiring new customers to retaining existing ones in order to mitigate customer churn....

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Gardado en:
Principais autores: Ilham Huda, Agus Achmad Suhendra, Moch Arif Bijaksana
Formato: Artigo
Idioma:Inglês
Publicado: Society of Visual Informatics 2023-12-01
Series:JOIV: International Journal on Informatics Visualization
Assuntos:
customer churn
churn prediction
data mining
e-commerce
decision tree
svm
Acceso en liña:https://joiv.org/index.php/joiv/article/view/2414
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