probe of social media marketing and binge-watching on customer loyalty of SVOD Netflix
In times of pandemic, the spread of internet users in their introduction can change most of the media, especially in the world of cinema. In the current pandemic situation with the company's latest earnings release, Netflix only added 5.5 million subscribers in the first half of 2021, whereas in 202...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Pendidikan Nasional
2021-12-01
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| Seri Bilgileri: | Review of Management, Accounting, and Business Studies |
| Konular: | |
| Online Erişim: | https://journal.undiknas.ac.id/index.php/revenue/article/view/4133 |
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