Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers
The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude. A structural model is developed using AMOS version 22, and...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Ain Shams University, Faculty of Commerce
2017-04-01
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| coleção: | المجلة العلمية للاقتصاد والتجارة |
| Assuntos: | |
| Acesso em linha: | https://jsec.journals.ekb.eg/article_39790_e346bbe82b51e440b5687cb1851f13a8.pdf |
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