Assessment of forms and extent of tourism web promotion in Serbia
The subject of this paper is Web promotion of tourism in Serbia. Promotion was understood as one of the four basic elements of marketing on the Web. The paper analyses the main forms and the extent of use of Web tourism promotion. The focus is on domain characteristics, quality of presentation, visi...
Guardat en:
| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Geographical Institute "Jovan Cvijić" SASA
2010-01-01
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| Col·lecció: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Matèries: | |
| Accés en línia: | http://www.doiserbia.nb.rs/img/doi/0350-7599/2010/0350-75991001057S.pdf |
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