Internal marketing in the function of improvement of consumers satisfaction
Changes in environment inflict the new conditions which need to be adjusted to, but which should be exploited too. Internal marketing is an area which provides possibilities for effective usage of personnel potentials and as such presents potential source of competitive advantage. The concept of int...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2009-01-01
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| coleção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710904269R.pdf |
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