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The Effectiveness of O2O Strategy on E-Commerce Transactions

This research wanted to show the development of e-commerce transaction brought something new to organizations to accelerate their business through online sales. The presence of online marketplace also gave positive impacts for organizations to run online sales. It was undeniable that e-commerce p...

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Bibliographic Details
Main Authors: Yulius Lie, Robertus Nugroho Perwiro Atmojo, Hery Harjono Muljo
Format: Artigo
Language:Inglês
Published: Bina Nusantara University 2019-05-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/5154
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