Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market

General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of analytics capabilities on digital sites and increasi...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	E. V. Sumarokova, A. O. Anishchik
Format:	Artigo
Sprache:	Russo
Veröffentlicht:	State University of Management 2019-08-01
Schriftenreihe:	E-Management
Schlagworte:	pharmaceutical market e-commerce digital marketing advertising customer segmentation advertising campaign planning pharmaceutical market trends
Online-Zugang:	https://e-management.guu.ru/jour/article/view/34
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